Once way out could be to raise prices to a reasonable level. I have a hard time to imagine that this is sustainable business model (part from fat apps whose creators likely don’t care). In addition, updates came flying in basically all the time. Specifically, on the smartphone platform, upon App Store launch prices were ridiculously low in comparisoni to “non mobile”. I have a different view on this: One-time purchases have worked fine over many years and decades. Not sure who is to blame for that (a disgruntled team and/or management reallocating them to other projects), but it's not surprising that a subscription product which has languished for 2 years isn't doing well. That said, if they're not adding any new features/refinements to the software and still collecting those subscription fees, customers definitely have a right to be angry. Hence why the subscription model started. They used to try charging for major upgrades, but many customers would simply stay on the same version they originally purchased forever and never pay again. Unfortunately that's the reality most software companies have come to: you have continual costs of development & support, and it's impossible to continually pay those costs when you only charge once. I'm sure there are NDA and IP implications to making Filmic Pro, Filmic Pro again however, I'm praying the originals can come back as a phoenix and go back to the non-lease-ware/non-rent-ware/non-subscription way of business! I'm waiting. Here's hoping Barham gathers the original, brilliant Filmic crew, starts a new company, and rebuilds the loyalty with a new set of IP behind a new videography tool, reminiscent of the original Filmic. When Filmic Pro went to Bending Spoons, the legacy community of Pro users e the app ratings.as their bought once app went to subscriptions (weekly, really?).
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